Comics Mastermind Masterclass—Melbourne—28 May 2016

“Publicity Sizzle: How to Plan and Implement a Compelling Comic Book and Graphic Novel Publicity Campaign that Excites the Media and Connects to Your Audience

Masterclass (MELBOURNE)

Understanding the publicity process in advance is essential so that you can contribute to the welfare and longevity of your books. Comics Mastermind™ has organised a masterclass to provide Australian comics creators, authors, illustrators and self publishers with the know-how and practical tools to finesse the planning and implementation of powerful publicity campaigns that create opportunities to be picked up by the media.

The session will be presented by Alan Davidson, former Marketing Director of Random House Australia, who has organised national tours and launches for former Prime Ministers Gough Whitlam, Bob Hawke and Paul Keating; literary giants such as Colleen McCullough and Jeffrey Deaver; musicians Jimmy Barnes and John Farnham; journalists / social commentators such as Derryn Hinch; superstars such as Joan Collins and Michael Caine; and multiple sporting legends such as Olympian Murray Rose and Australian Test cricketers Greg Chappell, Shane Warne and Allan Border.

The half-day masterclass will be held in MELBOURNE on Saturday 28 May 2016. It will focus on how to package your media kit so it stands out in a competitive media marketplace, as well as how to develop a media contacts list in TV, radio, print and digital media, and other tips on creating bespoke publicity campaigns.

SCBWI is a partner organisation of Comics Mastermind™, and members qualify for a special discount of $97 for the masterclass, which is a saving of $20 off the full fee. 

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